Strategy and Planning (Compulsory)
Equips learners with strategic marketing planning skills at a senior level. Covers market analysis, competitive positioning, option appraisal, and resource allocation. Students develop a full marketing strategy and plan.
Overview
Structure: 1 compulsory module and 3 elective modules
- Tuition Fee (per module): ₦150,000
- Pounds Fee (per module): £135 (plus £10 transaction fee)
- Registration Fee (new students): ₦10,000
- Exam Centre fee: ₦10,000
- Annual Subscription Fee: £65 (plus £10 transaction fee)
- Mode of Learning: Online (Live classes on Saturdays, 3 hours per week)
- Exam Mode: Onscreen written assignments or project-based assessment
Equips learners with strategic marketing planning skills at a senior level. Covers market analysis, competitive positioning, option appraisal, and resource allocation. Students develop a full marketing strategy and plan.
Duration: 8 weeks (5 live classes) | Mode: Online | Exam: Written assignment |
Fee: ₦150,000 + £135 +₦10,000
Curriculum
Instructor
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Course Features
- Lecture 0
- Quiz 0
- Duration 10 hours
- Skill level All levels
- Language English
- Students 25
- Certificate No
- Assessments Yes