Strategy and Planning (Compulsory)
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Overview
COURSE DESCRIPTION
This advanced module focuses on strategic thinking and long-term marketing planning. You will learn how to apply tools such as SWOT, PESTEL, and customer journey mapping to design strategies that support organisational goals.
- Topics Covered: Strategic analysis, organisational alignment, long-term planning, objective setting, budgeting and control, and resource management.
- Duration: 2 months
- Delivery Format: Evening or weekend classes (online and in-person)
Fee Breakdown:
- Tuition Fee: ₦150,000
- Exam Fee: ₦10,000
- CIM UK Fee: £135
- One-Time Registration Fee (for new students only): ₦10,000
- Total (Returning Student): ₦160,000 + £135
- Total (New Student): ₦170,000 + £135
Curriculum
Instructor
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Course Features
- Lecture 0
- Quiz 0
- Duration 60 hours
- Skill level All levels
- Language English
- Students 32
- Certificate No
- Assessments Yes