This course is put in place to introduce and refresh MSMEs, even large corporates and Marketing as well as Non-marketing professionals through the art of business planning, strategy, and execution for better outcomes. This workshop is crucial and applicable to individuals, teams, and companywide performance improvement.
• Understanding and using the SOSTAC Framework in marketing planning • Situational analysis (External, Industry & Internal Analysis) • Analytical tools to use * Researching donors and other grant making bodies * Broad donor expectations * Donor retention strategies
• Objective setting • Types of Strategy & formulation of strategy • Difference between strategy & tactics
• How to design your tactical maneuvering based on your initial situation analysis • Execution • Control [ M & E]
MD/CEOs, Chief Operating Officers, General Managers, Business Owners [MSME Owners & Operators], Heads of Business Development, Marketing & Sales Managers. Marketing & Sales Executives, Business Planning Executives, and all other interested participants.
Director Strategy & Business Development @ MWSL
Odah is the Director, Strategy & Business Development of Maven Williams Services Limited. He was the Head of Membership Department at the Lagos Chamber of Commerce & Industry. He was Head of Business Development at Agusto & Co. the pioneer rating agency in Nigeria.
Online Workshop: Zoom
Date: 26th November, 2020 | Time: 10am - 2:00pm WAT
Pay to: Maven Williams Services Limited @ United Bank for Africa [UBA] Plc and send evidence of to email@example.com for registration.
Course Fee: N20,000/participant – UBA Account No – 1020594461
You can reach out to us via:
Phone: +234 803 5640 520, +234 815 724 3139.