Instructors

Marketing Director

Fiyin (Williams) Toyo

Fiyin Toyo is an award-winning marketing and innovation expert with over 15 years of global experience across Europe, the Middle East, and Africa. As Marketing Director for Central, East & West Africa at Beiersdorf, she leads cross-regional brand strategy and category growth across seven product lines.

Renowned for translating deep consumer insights into impactful strategies, Fiyin has driven growth for global brands at companies like Godrej, Mondelez, GSK, and Guinness Nigeria. She has managed multimillion-dollar portfolios across 20+ countries and is skilled in brand management, innovation, digital marketing, and P&L ownership. Her accolades include 21 Global Awards at GSK, ADVAN’s Campaign of the Year, and recognition as one of Africa’s 100 Most Inspiring Women. A dual UK-Nigerian citizen and Chartered Marketer, Fiyin is passionate about mentoring and aims to transition into a global MD role to continue driving growth and impact.

Chartered Marketer | Brand Strategist | Award-Winning Leader

CMKtr, MCIM, MNIMN

Marketing and Sales Expert

Olufolake (Steaze) Johnson (MCIM)

With over 12 years of experience, Olufolake Johnson is a seasoned marketing and sales strategist known for aligning creativity with commercial impact. She is currently Head of Marketing at Palton Morgan Holdings, overseeing group-wide marketing initiatives.

Her career includes leadership roles at Enstore Nigeria, Silverbird Group, and Workforce Group, managing campaigns for global brands like Teeling Whiskey, NEFT Vodka, and Buen Amigo Tequila. She also co-leads 19fifty, a business development consultancy, and has agency experience with Insight Publicis, Noah’s Ark, and Centrespread.

Her expertise spans strategic marketing, experiential campaigns, business development, and creative execution. As a passionate trainer and facilitator, Olufolake empowers professionals through engaging knowledge-sharing sessions, blending strategic insight with real-world application.

Corporate Trainer & Facilitator | Speaker & Author

Digital Marketer & Business Transformation

Mr. Innocent Uchenna

Uchenna Innocent is a multifaceted Digital Marketing and Business Transformation professional with over a decade of experience driving growth across industries including e-commerce, fintech, travel, and Web3. He has led marketing strategy and digital transformation for notable brands such as Ringier AG, Transfast, Travelstart, and YellowCard.io, and has worked with leading global agencies like Ogilvy and Publicis Groupe, managing campaigns for brands like Pepsi, Mondelez, Philips, and NBC Universal. Uchenna is the Managing Partner at Radoss Digital, a performance-driven agency focused on delivering measurable growth through digital strategy and innovation. He is also co-founder of Eatalia Limited, a growing Quick Service Restaurant and Lounge in Lagos.

As an educator, Uchenna lectures in Digital Marketing at the Digital Marketing Institute with Maven Williams Services Limited and serves as a faculty member at the Rome Business School, where he equips the next generation of marketers and business leaders with practical insights rooted in real-world experience.

He holds a Master’s degree in Digital Marketing and Business Transformation and is a Chartered Marketer with the Chartered Institute of Marketing (CIM UK)

Tutor

Mukoso Eddie-Obiakor

Mukoso Eddie-Obiakor is a marketing and communications expert with over 20 years of experience across telecommunications, tech, media, education, and finance. She currently serves as Marketing Programme Lead at ACCA, driving strategic engagement with members and employers.

A member of the Chartered Institute of Marketing (CIM) and NIPR, Mukoso specializes in brand management, digital strategy, PR, and content marketing. She brings practical insights and a student-focused approach to her role as a tutor.

Beyond her career, she is an author, founder of the Teenagers Formative Initiative, and host of the #ShareMyExperience podcast, all aimed at mentoring and empowering young people.

Mukoso is deeply committed to helping students succeed, combining marketing expertise with a passion for education and personal development.

Tutor

Gbenga Awomodu

Olugbenga Awomodu is a Chartered Marketer with over 12 years of cross-industry experience spanning technology, media, healthcare, and energy. He is the Founder and Lead Consultant at TweakCentric Solutions, a content and marketing strategy firm operating in Nigeria and Canada.

Formerly with Samsung West Africa, he led mobile marketing campaigns and product launches. He also spearheaded content strategy at Ingram Micro, a global tech distributor, and played key communications roles at GE Africa.

A Chemical Engineering graduate, Olugbenga holds professional certifications from CIM UK, CMA, and BrainStation, among others. He is passionate about mentoring, community building, and driving marketing excellence through storytelling and strategy.

Strategic Business Leader & COO

Williams Odah

Williams Odah is a seasoned professional with over 20 years’ experience in business development, education consulting, and organizational leadership across public and private sectors.

As COO at the Nigerian Institute of Chartered Arbitrators, he leads strategy, operations, finance, and HR, driving institutional transformation. Previously, he served as Director of Strategy & Partnerships at Maven Williams, managing global education partnerships and EdTech programs in Nigeria.

He also led transnational education initiatives as Business Development Manager (Nigeria) for the University of Technology Sydney, with earlier roles at Lagos Chamber of Commerce, Agusto & Co., and Jackrobbins Group.

Williams is an External Examiner with WAII and a skilled trainer in marketing, strategy, and business development, passionate about driving sustainable growth and impact through learning, partnerships, and innovation.

Senior Marketing Strategist

Dr. Chizoba Anyaeche Nwabunike

Senior Marketing Strategist | Sales Leader | Project Management Professional

Dr. Chizoba Nwabunike is a seasoned marketing and sales executive with 10+ years of leadership experience across integrated marketing, advertising, and project management. She is the Managing Director of Rue Sage Adtech Limited, where she drives innovation in digital and offline marketing solutions.

Previously Pan African Sales Director at HippoAD, she led large-scale 360° campaigns across African markets and managed strategic accounts for top brands like Etisalat, Pepsi, Cadbury, Airtel, and Guinness in roles at Optimum Exposures, Actualities & Ideas Ltd, and Optima Media Group.

Her expertise includes campaign strategy, sales leadership, client acquisition, brand growth, and cross-functional team management—delivering results on major initiatives like Nigerian Idol and The People’s Hero.

Dr. Nwabunike holds a PhD in Business, an EMBA, and certifications including PMP, MCIM, and MNIMN. Passionate about mentoring, she blends practical experience with strategic insight to guide aspiring professionals in marketing, sales, and digital transformation.

PMP, MNIMN, MCIM, EMBA, PhD

Head of Commercial

Oyelere Atoyebi

Oyelere is a commercially savvy sales executive with over 15 years of experience driving growth across multinational FMCGs and top indigenous firms. As Head of Commercial at CAP Plc (UAC subsidiary), he leads a 200+ team and spearheads the company’s commercial strategy, digital sales transformation, and retail excellence across brands like Dulux, Sandtex, and Caplux.

He has held key roles at Promasidor, Tolaram, and FrieslandCampina, where he led GTM innovations, digital sales system rollouts, and capability-building programs across Africa and Southeast Asia. His core strengths include sales transformation, revenue growth management, RTM strategy, and shopper-centric planning.

A Chartered Digital Marketing Professional and MCIM member (UK), Oyelere is passionate about building high-performance teams and leveraging data to unlock sustainable, profitable growth.

International RTM Strategy | Sales Transformation & Capability Development | Customer & Shopper Marketing Expert

Tutor

Yemisi Obadina

A seasoned marketing professional with over 15 years of progressive experience across multinational corporations and leading advertising agencies in Nigeria and South Africa. With a robust portfolio spanning brand management, strategic marketing, B2B marketing, innovation, and integrated communications, Yemisi has a proven track record of building strong brands and driving business growth through data-led strategies and compelling customer engagement.

Her career journey includes impactful leadership roles at Visa, Mouka Limited, Nitro 121 (141 Worldwide), Insight Publicis, and Ogilvy South Africa, where she led cross-functional teams and managed high-profile accounts including Cadbury, Lafarge, Nigerian Breweries, Pfizer, 9mobile, and BP South Africa. She specializes in developing and executing go-to-market strategies, innovation management, and ROI-focused marketing campaigns, with hands-on experience across ATL, BTL, digital marketing, and PR.

Yemisi is known for her ability to blend creativity with strategic insight, driving measurable results in competitive markets. She has successfully launched and revitalized multiple brands, guided innovation pipelines, and built marketing teams that thrive in hybrid work environments.

Trade Marketing Strategy

Emmanuel Iborida

Trade Marketing Strategy | Brand Management | Channel Development | FMCG Sales

With nearly two decades of experience in sales, marketing, and trade development across major Nigerian FMCG and alcoholic beverage companies, Emmanuel Iborida brings a wealth of strategic expertise in brand building, trade marketing, and business growth. Emmanuel has held senior leadership roles at Canvest Nigeria, United Biscuits, Euro Global Foods, and Grand Oak Limited, leading national trade marketing operations, managing large sales teams, and driving execution excellence across modern and traditional channels.

As a former Head of Trade Marketing at Canvest Nigeria, he directly reported to the CEO and led a team of over 30, developing nationwide BTL strategies and optimizing sales performance. Emmanuel is known for implementing efficient promotional investments, aligning brand strategy at the point of sale (POS), and executing award-winning merchandising and trade activation campaigns. He’s a results-driven professional with a strong command of budgeting, performance scorecards, brand visibility, and shopper insights. He has also led social media planning and integrated marketing efforts for national brands.

Marketing Strategist

Dolapo Adebowale Onikan

Marketing Strategy, Trade Marketing, and Business Operations Director of Marketing & Operations | Former Trade Marketing Leader at Henkel & Coca-Cola Hellenic

With nearly two decades of high-impact experience across FMCG, QSR, and multinational corporations, Dolapo Adebowale Onikan is a dynamic marketing leader and operations strategist known for driving growth through innovative campaigns, financial planning, and strategic execution.

Currently serving as the Director of Marketing & Operations at Rurale Foods, Dolapo has successfully driven a 35% increase in annual revenue through streamlined financial management and data-driven marketing strategies. Prior to this, he held senior marketing leadership roles at Henkel Nigeria and the Nigerian Bottling Company (Coca-Cola Hellenic), where he orchestrated large-scale trade marketing transformations, led modern trade expansion that delivered over 40% growth, and pioneered Joint Business Plans with key partners to strengthen commercial relationships.

Marketing Strategy & Growth Expert

Olaitan Elegbede-Moses

Marketing Strategy & Growth Expert

Olaitan Elegbede-Moses is a seasoned marketing strategist with over 8 years of experience helping brands grow through data-driven, results-oriented marketing. As Lead Consultant, Marketing & Strategy at Segi Ltd., he leads a multidisciplinary team of growth marketers, content creators, and digital experts to design and execute full-funnel marketing plans tailored to both B2B and B2C markets.

His work focuses on uncovering customer needs, identifying market opportunities, and developing go-to-market strategies that drive acquisition and long-term growth. Olaitan works closely with clients to build effective budgets and ensure marketing investments are optimized across digital channels, automation tools, and performance-driven campaigns.

Previously, he served as Head of Strategy & Operations at Bigie Bids Ltd., where he developed marketing frameworks and operational models that improved campaign success and brand impact. Olaitan brings a strategic yet hands-on approach to marketing education, making him an invaluable guide for learners eager to build real-world marketing skills.